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BioSciences Firm Goes Live With CloudCraze

LI-COR and EDL Consulting make global orders of biotechnology and environmental research solutions available “in the Cloud”

Cloud Computing Journal

Using the Force.com cloud computing development platform, CloudCraze offers an efficient way to manage the LI-COR eCommerce site for academic, commercial, and pharmaceutical research teams looking for novel ways to advance the discovery process. CloudCraze is the first eCommerce application to be listed on the Salesforce.com AppExchange.

“We simply could not accomplish our business goals with our old site, and it would have taken years to scale up. We launched two new storefronts, in about nine weeks, each custom-tailored to different target markets,” said Sean Harrison, LI-COR eCommerce project manager. “Because we have an existing Salesforce.com CRM system, the integration of our eCommerce data was seamless. We can now use real-time metrics to guide our future business planning,” Harrison noted.

“CloudCraze is the culmination of 10 years of our experience building eCommerce solutions for enterprise clients. We’ve now extended that experience into the Cloud,” says EDL Consulting CEO, Bill Loumpouridis. “With CloudCraze, Cloud-based business transactions are now a natural extension of core enterprise applications,” said Loumpouridis.

“In addition, LI-COR’s use of CloudCraze in the biotech vertical further legitimizes the use of the Force.com platform for enterprises in other industries with complex, sophisticated product portfolios,” said Loumpouridis.  

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Mr. Loumpouridis serves as president and CEO for EDL Consulting, a leading eCommerce and Systems Integration firm serving a rich client base that includes manufacturing, media, and high tech clients. In his role at EDL, Bill is responsible for corporate strategy and marketing, ensuring that EDL’s capabilities and service offerings address his client’s most pressing needs. EDL’s solutions appeal to senior sales and marketing executives who face the challenges of selling complex products and services through multiple distribution channels. Mr. Loumpouridis is a serial entrepreneur and methodology wonk with several thriving start-up professional services organizations to his credit. He founded EDL in July 2001 as a response to the dot com implosion, bringing more than 20 years of professional services industry experience to the organization, in order to build a firm based on Excellence in Delivery Leadership (EDL) lacking in many misguided dot com projects. Prior to EDL, Mr. Loumpouridis served as Vice President of CRM at iXL, where he built a pioneering CRM practice that quickly established the company as a leader in the delivery of customer-centric eCommerce solutions. His prior leadership roles include four years at PricewaterhouseCoopers building a regional CRM practice, and founder of Strategic Technology Resources (STR), an early adopter of object-oriented programming in the early 1990’s. Some of Bill’s most memorable accomplishments date back to his executive management role at Lante Corporation, one of the first firms to define a consulting practice around what were known as “microcomputers” during the heady 1980’s. During this time Bill was also instrumental in developing go-to-market methodologies that were more nimble than traditional waterfall approaches in order to tap the power of the PC platform. Mr. Loumpouridis graduated in 1983 from the University of Illinois with a Bachelor’s degree in computer science and mathematics.